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2 mentions found


☆ Google is once again dictating the future of the online ad industry and all its rivals can do is brace for impact
  + stars: | 2024-04-24 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
When Google sneezes, the entire online advertising industry catches a cold. Google's announcement Tuesday that it would again delay its planned timeline for killing off third-party tracking cookies had long been anticipated by the digital advertising industry. Google has a 28% share of the online ad market, according to market research firm Emarketer (a sister company to BI). Regulators could step in to resolve the cookie chaosSome industry experts are hoping regulators will step in to untangle the mess. Amid the four years of confusion, chaos, and harumphing, there has been one consistent theme: When it comes to the future of online advertising, Google calls the shots.
Persons: Ciaran O'Kane, WireCorp, hasn't, Sundar Pichai, Stephen Lam, Mathieu Roche, James Rosewell, Google's, haven't, Pierre Devoize, Devoize Organizations: Google, Business, Gmail, Antitrust, US Department of Justice, European Commission, UK's, Markets Authority, CMA, Industry, IAB Tech, EU Google, Chrome, Movement Locations: FirstPartyCapital
☆ Meet 10 adtech companies fighting to save digital advertising as privacy restrictions threaten to crush the industry
  + stars: | 2023-01-23 | by ( Ryan Joe | Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
The digital ad industry is scrambling as consumer anti-tracking policies from big tech companies like Google and Apple and privacy regulations across the world have already started to wipe out ad revenue. By one estimate, Apple's 2021 app tracking privacy change alone was expected to erase $16 billion in revenue from the world's biggest digital ad companies last year. "As every year progresses, it's much more of an existential issue for the ad industry than the year prior," said Anthony Katsur, CEO of IAB Tech Lab, an ad industry trade group. These companies were selected based on Insider's own reporting, input from ad industry experts, and data from Sincera, an analytics company that tracks which adtech companies are most used in the industry. This list does not include the big tech companies like Google and Amazon.
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